Although we could have used WordPress or Joomla to make a simple CMS web design; for this project custom programming was required. A basic portfolio can show products and on this site they needed to be shown in a specific way. They only sell wholesale to distributors and the site had to show a wide range of prices based upon the quantity ordered. Additionally the look and feel of the site required a custom design; a fill in the blank template wouldn’t have worked here. As custom developers we are able to offer all options to our clients.